Modelos de gestión ágil para emprendimientos rurales: estrategias adaptativas para mercados cambiantes Agile management models for rural entrepreneurship: adaptive strategies for changing markets

Abstract

This article analyzes the application of agile management models in rural enterprises in Ecuador in response to the changing dynamics of markets. The study is based on the need to transform traditional management structures into adaptive, flexible, and customer-centered systems. The objective is to identify agile management strategies that enhance the sustainability and competitiveness of these enterprises. A qualitative-descriptive methodology was employed, supported by inductive, analytical, and synthetic methods, applying techniques such as documentary review, semi-structured interviews with rural entrepreneurs, and a bibliographic inventory. The results show that practices such as Scrum, Kanban, and Lean methodologies can be adapted to the rural environment, provided they are culturally and organizationally contextualized. The conclusions indicate that agile management fosters innovation, improves responsiveness to change, and strengthens collaborative networks, making it a viable alternative to promote rural development in Ecuador