Responsabilidad social empresarial como ventaja competitiva en los emprendimientos de la parroquia Canuto del cantón Chone Corporate social responsibility as a competitive advantage in the enterprises of the Canuto parish in the Chone canton

Abstract

Corporate social responsibility (CSR) is the organizational method that reflects a good direction and is notable from the balance between the economic activities of the company and the impact that these produce in the social environment where the activities are carried out; The objective is to determine the aspects that influence the development of corporate social responsibility as a competitive advantage for enterprises. The methodology used was qualitative and descriptive. As a source of information collection, it was considered through thesis research, books and an interview script addressed to the members of the Association of Entrepreneurs of the Canuto parish was applied. The results revealed that it positively influences the ventures, but most of the entrepreneurs are unaware of the term and how to apply it in their ventures. Among the factors considered for its development are: financing, interest groups (community, consumers, relationships with internal and external users), environment, suppliers, moral and legal aspects, and competitiveness. It is concluded to consider it as an investment object for its development, and its application as a long-term strategic decision, to foster lasting relationships with its stakeholders, which allows them to find the desired success in the current and future market.